The seeds for Hallyus growth were planted even before then. The Moon Embracing the Sun is a historical drama telling the love story between King Lee Hwon portrayed by Kim Soo Hyun and a female shaman named Wol played by Han Ga In. You can certainly learn a lot from watching K-dramas. In Europe, Brits are the biggest K-pop fans, ranked 11th for streaming numbers out of every country in the world. Things get interesting when Do Min Joon, an alien portrayed by Kim Soo Hyun, lands on Earth and falls in love with beautiful but quirky actress Cheon Song Yi, played by Jun Ji Hyun. For information, the drama started at 3.7%. Most Korean dramas showcase the exquisiteness of Korean cuisine, influencing its viewers to crave the experience of Korean food. The global moment that Korean pop culture is having is no accident - from boy band BTS to Oscar-winner Parasite to Netflix's Squid Game, South Korea's cultural export have built-in universal . You need at least a Starter Account to use this feature. We can probably expect to see more of these changes in the future. Stars: Lee Min-Ho, Soji Arai, Jin Ha, Minha Kim. (2022). Register in seconds and access exclusive features. Profit from the additional features of your individual account. Six dizi were pulled, at a cost to MBC of $25m. South Korea claims to be the sole legitimate government of the entire peninsula and adjacent islands. South Korea is trying its hand in another zombie flick following the successes of Train to Busan and Netflix's very own, Kingdom.This 2022, Netflix is kickstarting the new year with an adaptation of the popular webtoon, All of Us Are Dead. But Korean content was in sync with Chinas social aspirations, and this turned out to be a huge boon for South Koreas entertainment industry, Choi explains. Happy bingeing! Chart. Popularity of South Korean dramas worldwide as of December 2021 [Graph]. Though K-dramas have recently taken off in the States, theyve been popular in Asia for years. And perhaps no country has shone brighter in the global spotlight over the past year and a half than South Korea. Thanks in large part to streamers like Viki (acquired by Japanese conglomerate Rakuten in 2013) and DramaFever making it possible for viewers to legally watch Korean content online with English subtitles, K-dramas began gaining momentum in the West during the 2010s. The enthusiasm has often led to K- drama fans craving other Korean cultural content and Korean language education. First, Korean songs, dramas, and movies aren't in English. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The Secret Gardenis a romantic comedy about a wealthy man who swaps souls with a poor stunt woman forcing both of them to learn about how different their worlds are. Learn more about how Statista can support your business. BrainandPachinko, later this year, and the latter working with local producers to create more Korean content. A Korean Odyssey. July 16, 2020. I'm from the Philippines, and kdramas here are popular (at least from the middle-class perspective). Top TV Show Ranking on Netflix: #4. What was the first drama you got hooked on? Korean Foundation for International Cultural Exchange. Accessed March 02, 2023. https://www.statista.com/statistics/1136285/viewers-of-korean-tv-and-movies-worldwide/, Ampere Analysis. Currently, you are using a shared account. Park So-dam and Choi Woo-shik play siblings in Bong Joon Hos critically acclaimed film, Son Ye-jin plays South Korean entrepreneur and heiress Yoon Se-ri in, Stand Up Against AAPI Hate If You Stan K-pop, The 10 Best K-Dramas to Binge-Watch on Netflix, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Then you can access your favorite statistics via the star in the header. This K-drama is a love story between Captain Yoo Shi Jin played by Song Joong Ki and Doctor Kang Mo Yeon played by Song Hye Kyo. Korean creators still make dramas day by day, says Dr. Dal-Yong Jin, a communications professor at Simon Fraser University and one of the worlds leading scholars on Korean pop culture. Director: Park Joon-Hwa (Touch Your Heart, What's Wrong With Secretary Kim) Writer: Hong Jung-Eun (Hotel Del Luna, A Korean Odyssey), Hong Mi-Ran (Hotel Del Luna, A Korean Odyssey) Network: tvN Episodes: 20 Duration: 1 hr. SBS and tvN. Use Ask Statista Research Service, Quarterly Disney+ subscribers count worldwide 2020-2023, Original content titles on Netflix 2017-2022. And perhaps no country has shone brighter in the global spotlight over the past year and a half than South Korea. These platforms also formed distribution relationships with Netflix and Hulu, which allowed them to reach even more audiences. K-drama popularity worldwide 2021 Published by Statista Research Department , Sep 9, 2022 According to a survey conducted across 18 countries in late 2021, over 49 percent of respondents stated. Nevertheless, (2021) Starring Han So-hee, Song Kang, and Chae Jong-hyeop, 'Nevertheless,' is a South Korean television drama series that is inspired by a popular webtoon of the same name. Apple TV+andDisney+are following suit, with the former adding at least two of its original K-dramas,Dr. The film eventually aired in91 countriesand sawviewer ratings reach 90 percent in Iran, where it sparked anationwide interest in Korean language and cultureand paved the way for the success of other historical K-dramas in the country, includingQueen SeondeokandJumong. 2020 may have been pretty rough for most people, but it was an. Please create an employee account to be able to mark statistics as favorites. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. Things become complicated when Kim Tan becomes interested in her. Thankfully!! It also doesnt hurt that each episode ends with a cliffhanger, leaving you wanting more. Kimchi, ramyeon, bibimbap, samgyeopsal, kimbap, and bulgogi are some of the most popular Korean dishes in the Philippines. Korean food exportsgreatly boosted by social media posts from Asian celebrities and the popularity of the film Parasitehit a record high, with the U.S. becoming the top importer of Korean food in 2020, while Korean food trends like mukbang and dalgona coffee provided welcome quarantine distractions. After Warner Bros., which had acquired DramaFever, abruptly shut down the service in 2018, Netflix began investing heavily in K-dramas and premiered its first Korean original series, the zombie K-drama Kingdom, in January 2019 to great acclaim. Through streaming services and simply being sought out through the Internet, these shows are almost as popular as the country's brand of pop music. I live in a college town in the Mid-west. Theyre also somewhat interactive. That Winter, the Wind Blows. If ratings are low, the shows creators will change the plot, and if ratings are high, they might decide to extend the number of episodes from, say, 16 to 24, Jin explains. Granted I'm a 38 year old white guy in Missouri. 20 mins. I am 70 years old but not dead and Kdramas have a bunch of great looking men. Show publisher information The drama entered the top 10 of daily popular content on the Netflix platform (different for each country) in 74 countries. Lee Min Ho is back with an all-star crew including Kim Woo Bin, Kim Ji Won, Kang Ha Neul, Krystal, and Park Hyung Sik! Interestingly, the K-drama wave in Latin America has also been bolstered by Latino employees at Korean supermarkets across the U.S. As Korean immigrant communities sprang up around the country in the 80s, Korean-owned supermarkets (such as the now ubiquitous grocery chain H Mart) copied K-dramas onto VHS tapes (and later, DVDs) and rented them out to their Korean customers, who sought familiar content from their native country. The seeds for Hallyus growth were planted even before then. 3 South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea. The Korean government considers . Scores of middle-aged Japanese women went crazy for Korean actor Bae Yong-Joon, who plays the male lead in the drama, affectionately nicknaming him Yonsama (whichmeans Prince Yong). "Viewership of Korean television series or movies worldwide in 1st quarter 2020." At 1am, Saudi Arabian time on 2 March 2018, MBC took dizi off the air. Korean broadcasters deliberate approach to promote Korean content throughout Latin America paid off, as many K-dramas such asStairway to Heaven,My Fair Lady, andAll About Evehadhigher viewer ratings than local telenovelas. You need a Statista Account for unlimited access. 2. Some sources point to the 1997 success of the family dramaWhat Is Love? Popular streaming platform MX Player offered K-dramas dubbed in Hindi and two . Chocolate. Currently, K-dramas on Netflix are dubbed and subbed in over 30 languages, including English, German, French, Swedish, Hindi, Portuguese, and Bahasa Indonesia. A romantic comedy about a bachelor who falls in love with one of his employees (who he thinks is male but is actually female), prompting him to question his sexuality. Anant Ambani hosts birthday bash for staff on his private jet, OnePlus 11R 5G now available on sale, price starts at Rs 39,999, Its all about the touch! For reprint rights: Inciting hatred against a certain community, D-Street Indices Fall for Seventh Straight Session, Benchmark Bond Yields at Nearly Four-Month High, Lenders to Retain Credit Limits of Adani Enterprises, She keeps me on my toes! DLF Chairman KP Singh gets a second chance at love at 91, Sunday family time for Mukesh Ambani, RIL boss spotted with grandson Prithvi & wife Nita, The good boss! K-pop artists such as BTS and Blackpink became household names as people spent more time online. Access to this and all other statistics on 80,000 topics from, Show sources information In 2019, Forbes reported that almost 90 per cent of K-drama writers were women. The K-drama wave expanded very quickly outside of Asia as well, most notably with the 2003 historical dramaJewel in the Palacethe first K-drama to become a truly global hit. A spokesperson at Netflix revealed that viewing of Korean content across Asia increased fourfold in 2020 compared to 2019. I'm from the U.S. and Kdramas are becoming a lot more popular along with Korean culture in general. I was so happy when they started showing up more and more! Copyright 2023 Bennett, Coleman & Co. Ltd. All rights reserved. In 2009, a variety show entitled 'Infinity Challenge' (Muhandojeon) had special episodes promoting Korean food in New York. Every item on this page was chosen by an ELLE editor. K-Dramas Expand Further Into Mainstream US Culture With Panel At SXSW More From Forbes Feb 24, 2023,11:39pm EST Shah Rukh Khan's 'Pathaan' Crosses $123 Million In A Month Feb 24, 2023,11:04pm EST. Hearst Magazine Media, Inc. All Rights Reserved. But perhaps it is the impressive ability of Korean pop culture to adapt and be shaped by outside influences that has given it the widespread popularity it enjoys today. This drama is about the romance between an average girl played by Song Hye Kyo and a pampered and arrogant movie star played by Rainwho unexpectedly fall in love with one another. When former South Korean president Roh Moo-Hyun visited Mexico back in 2005, a group of local K-drama fans staged a rally outside his hotel begging him to send Korean actors Jang Dong-Gun and Ahn Jae-Wook on a visit. One can only assume that figure is much, much higher now. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean dramas worldwide as of December 2021 Statista, https://www.statista.com/statistics/999239/south-korea-korean-drama-popularity-worldwide/ (last visited March 02, 2023), Popularity of South Korean dramas worldwide as of December 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Korea had only three network channels in the early 1990s, but the Korean government decided to allow another networkSBS in 1991and multiple cable channels in 1995, says Jin. Stock Radar: 30% down from highs! Here, we've listed the best-ever K-dramas to watch, grouped by the most popular genresand if you're well versed in the more established K-dramas, consult our list of the best new Korean shows . It appears that Korean dramas took over Netflix in 2020, but why has Eastern entertainment become so popular with Western audiences? 2021 ELLE MAGAZINE. The Korean Wave, or the Hallyu, refers to the popularity of Korean cultural products, such as drama, movies, and popular music (K-pop) and was first used as a term in China during the 1990s. Most consist of a finite number of episodes (often between 16 and 24, though someespecially family-oriented and historical dramasrun for 50-plus) and are usually completed in a single season, with a few notable exceptions (more on that later). This helps ensure that the series in question is well-received by audiences, but also means that episodes are often shot and edited the same week theyre aired. Korean contents are currently dominating most of the TOP 10 trending on Netflix in various countries. High school girl Lim Joo Gyung ( Moon Ga Young) masters the art of makeup and rises to popularity because of her beauty. Cinderella and the Four Knights. boAt Lifestyle: why this popular audio makers profit growth rate is declining, Choose your reason below and click on the Report button. click here! India is buying trucks. The horror K-drama Sweet Home was watched by 22 million subscribers in its first four weeks on Netflix and was ranked #3 on the platform in the U.S. and globally shortly after its release. Most Subscribed Streaming Services in 2023. I have also been watching for about 10 years! Full House (2004) This drama is about the romance between an average girl played by Song Hye Kyo and a pampered and arrogant movie star played by Rain who unexpectedly fall in love with one another. The press referred to the dramas influence as Moonlight Syndrome as it topped topicality, content, and brand reputation charts in and beyond its run! Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. I lived in Oregon, Washington, and California and I would say 20% of my circle (including work friend) are kdrama watchers. China found American TV shows to be incompatible with its values, and it didnt want to import content from Japan, its former colonizer. It doesn't appear in any feeds, and anyone with a direct link to it will see a message like this one. ELLE Chats with Red Balloons Seo Ji Hye, Lee Sang Woo, and Hong Soo Hyun, Gyeongseong Creature and Doona: New and Exciting K-Dramas Coming To Netflix in 2023, OMEGA Her Time: Han So Hee, Win Metawin, and Gulf Kanawut Make An Appearance in Bangkok, Exclusive! Ha Ji Won and Hyun Bin received rave reviews for perfectly capturing each others personality and role when they switched souls. The onscreen chemistry between leads, Ji Chang Wook and Park Min Young was so touching that they captured the hearts of netizens everywhere! It even made it to number one in 13 countries: Bangladesh, Hong-Kong, Chile, Malaysia . The series eventually aired in 91 countries and saw viewer ratings reach 90 percent in Iran, where it sparked a nationwide interest in Korean language and culture and paved the way for the success of other historical K-dramas in the country, including Queen Seondeok and Jumong. For the unacquainted, Korean dramasK-dramas for shortare South Korean scripted TV shows. Young audiences now lead the trend of actively using different kinds of platforms to consume content, says Sarah Kim, SVP of Content Business and Regional GM for Asia at Viki. Korean Dramas, Films and even K-Pop are becoming more and more popular in America and other countries. We can probably expect to see more of these changes in the future. Popular Korean songs used as part of a soundtrack could also increase the popularity of a Korean drama. statistic alerts) please log in with your personal account. Pinnochio was aromantic drama starring Park Shin Hye and Lee Jong Suk about a young boy whose life and family has been destroyed by the media. I dont know many people who watch. Discover short videos related to kdramas about gangs on TikTok. 12. China found American TV shows to be incompatible with its values, and it didnt want to import content from Japan, its former colonizer. Rain or Shine. Some people think I am crazy because I watch a lot of k,j,cdramas and some British, Swedish, and Spanish drams also. At the same time, the bold and skillful storytelling with which K-dramas tackle societal issues, personal struggles, and universal themes such as family, friendship, and love make for thoughtful content that resonates with audiences across geographical borders. Korean broadcasters deliberate approach to promote Korean content throughout Latin America paid off, as many K-dramas such as Stairway to Heaven, My Fair Lady, and All About Eve had higher viewer ratings than local telenovelas. is a romantic comedy about a wealthy man who swaps souls with a poor stunt woman forcing both of them to learn about how different their worlds are. But Korean content was in sync with Chinas social aspirations, and this turned out to be a huge boon for South Koreas entertainment industry, Choi explains. A 2011 report by the Korean Culture and Information Service noted: In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behavior, which speaks to their cultural appeal. Then 2020 happened and turned out to be a milestone year for K-dramas. 2. It also helped that South Korean broadcasters purportedly sold some of their best K-dramas to Latin American TV stations for as low as $1 per episode, making them much more affordable than telenovelas, which often cost thousands of dollars per episode. and the country's largest TV networks competed intensively for the rights to the latest Korean serials.28 2005 was an important year for Hallyu, and commonly viewed by many as . Japan, long regarded to be the purveyor of cool in Asia, wasnt immune to the K-drama craze either. Doesn't seem too popular but I think there is a strong enough base here in the US that Netflix is still adding new titles. We call this the Netflix effect, says Jin. As per Guinness, the K-pop artists surpassed 60.2 million Instagram followers last. These Korean supermarkets hired many migrant workers from Latin America, especially Mexico, Choi explains, noting that the Mexican employees, who were tasked with copying the K-dramas onto VHS tapes, inevitably wound up watching them too. Here's the list of really good Korean dramas on Netflix that are available to stream right now: 20. A2011 reportby the Korean Culture and Information Service noted: In many Asian cities, Korean dramas seem to be influencing lifestyles and consumer behavior, which speaks to their cultural appeal. The new K-drama thriller "Squid Game" is the first Korean series to rank No. Love (ft. Streaming services have made television more globalized where it's easy to watch a show from another country, but MacDonald believes one reason for the popularity of K-dramas is because they blend genres like K-pop does. Starring Lee Young Ae, Jin Jin Ee, and Hong Ri Na, Jewel in the Palace was one of the first K-Dramas to help spark the Korean wave! Other K-dramas from the 2000s, such as Autumn in My Heart, Princess Hours, My Girl, Coffee Prince, and Full House, cemented the popularity of K-dramas throughout Asia, from Kazakhstan to Thailand to Indonesia and the Philippines. When the tearjerker romance Winter Sonata aired there in 2003, it became an instant blockbuster hit, attracting over 20 percent of viewers across the countrya figure that was practically unheard of at the time. HBO Max Comedies Thatll Put You in a Good Mood, Everything to Know Ahead of 'Mando' Season 3, Here Are the Best Shows On HBO Max Right Now, Last of Us Star Pedro Pascal Posts Upsetting IG. The men are very handsome and I love, love the way the men are dressed. Values of loyalty, devotion, and sacrifice have tugged at the heartstrings of non-westerners. Statista. Wednesday-Thursday Ratings Chart. My ID is Gangnam Beauty. Heirs depicts the friendships, rivalries, and love lives of young, rich heirs led by Kim Tan (played by Lee Min Ho) and a girl named Cha Eun Sang (played by Park Shin Hye). A few sources claim that the group has over 90 million fans worldwide, based on their social media accounts. February 14, 2022. K-dramas have also dramatically (no pun intended) boosted tourism to South Korea, with a 2017 Korea Tourism Organization survey finding thatroughly half of foreign tourists in South Korea decided to visit the country after watching Korean dramas and films. kdrama popularity by country. Even if the characters in a K-drama are conversing in a language you dont understand, the production itself is often compelling enough to coax you into overcoming the one-inch-tall barrier of subtitles, as famously referenced by Korean filmmaker Bong Joon Ho. . K-drama is loved and watched all over the world. As soon as this statistic is updated, you will immediately be notified via e-mail. I am probably not your average fan but I watched kdrama 10 years ago via crunchy roll, Viki, drama fever. Korean Foundation for International Cultural Exchange. Top 100 Best K-Dramas of All Time #1 Move to Heaven Korean Drama - 2021, 10 episodes 9.2 Han Geu Roo is a 20-year-old with Autism. According to Dr. Jung-Bong Choi, a former professor of cinema studies at New York University, Korean network executives in the 1980s and 1990s often took business trips to Japan to draw inspiration from the style and structure of the countrys dramas, which pioneered the 12-episode miniseries format and included a diverse array of genres. K-dramas have gained phenomenal popularity, becoming the newest catalyst for expanding the country's cultural exports and an integral part of Korea's national image. Two of Indias leading indices fell nearly 0.5% on Monday to extend losses for a seventh straight session. South Korea had been a dictatorship until 1987, which meant limits on what . Determined to woo the female audience in Korea, its television industry has actively hired women writers. statistic alerts) please log in with your personal account. Boys Over Flowers is credited with launching the career of Lee Min Ho, who had previously appeared in a small number of low-budget high school dramas. , 2023. https: //www.statista.com/statistics/1136285/viewers-of-korean-tv-and-movies-worldwide/, Ampere Analysis soundtrack could also increase the popularity of a soundtrack also... A direct link to it will see a message like this one got on! On their social media accounts for a seventh straight session past year and a half than South Korea been! Changes in the future in English K-pop artists such as BTS and became... Park Min Young was so happy when they switched souls kdrama popularity by country few sources claim that the group has over million! Via the star in the global spotlight over the past year and a half than Korea! 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