Actor Rob Lowe was cast in commercials for satellite television provider DirecTV (DTV) in a dual role, as both himself and a less dreamy version of himself. This might explain why celebs continue to appear in the strangest commercials, promotions, and campaigns for companies that really dont align with their aesthetic, voice, or brand. But Beyonc dropped out in 2010 allegedly because the company failed to get financing by a certain deadline. ", The actress also received some support. (One. Were guessing many stars are able to get over the embarrassment, but the wrong endorsements can also have a negative effect on a celebritys career. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. Free and premium plans. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Within six months of Johnson's November 1991 announcement that he had contracted HIV, his endorsement deals, worth nearly $12 million had disappeared. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Snoop Dogg is infamous for doing many a bizarre brand deal, including ads for Hot Pockets and Norton Antivirus software. Celebrity Partnership, The commercials also inspired the indignation of the International Paruresis Association, an advocacy group for people who suffer from shy bladders, a condition alluded to by Alternate Universe Rob Lowe, who claims to be unable to do his business with other people around. And as people who are constantly under a bright light and a fine microscope, celebrities know this better than anyone. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Access your favorite topics in a personalized feed while you're on the go. The game company sued her, claiming "bad faith breach of contract so callous that, on what appeared to be a whim, she destroyed Gate Fives business and drove 70 people into unemployment, the week before Christmas (2010).". Another example of persuasive communication in the form of celebrity endorsement gone wrong is when an Oscar winning actress did a commercial that was critiqued as a negative outlook on the labor of women employees for an airline, and was even considered to be abusive. 10 Celebrities That Got Dumped By Brands 1) Donald Trump Source: Perez Hilton Oh how the tables have turned for Donald Trump While the 2016 Republican presidential candidate is known for firing people rather ruthlessly, it seems that brands are making the decision to let him go as a result of his recent controversial immigration comments. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy David Beckham endorses a number of companies, which feature him prominently in print advertising. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. The life of the rich and famous looks easy and carefree from the outside, but we never know just how our favorite rappers, singers, and actors are faring financially year over year. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. The company has to forfeit an estimated $247 million this year alone. Sometimes they just pull ads, sometimes they just wait for the contract to expire, and sometimes they immediately sever ties, putting as much distance between the endorser and themselves as humanly -- and monetarily -- possible. When you check out the records, several celebrity brands and endorsements have gone wrong. TheCelebritySource.com feels it's important to list some examples of how celebrity endorsements can have a negative impact on business. . Baldwin and his mother, a loyal customer, had been featured in a Wegmans commercial that the supermarket decided to pull after Baldwin belligerently refused to turn his cell phone off during a flight's takeoff earlier this winter. Thats why there are some endorsements that celebrities would rather you not know about. Even celebrities who are doing great financially often cant say no when it comes to appearing in a campaign. In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. Before O.J. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. neither companies decided to renew his contract. When you're not nice, that bad things happen to you?". Paris Hilton vs. Hairtech International, Inc. You may unsubscribe from these communications at any time. In 2011 her lawyer wrote, "Ms. Polizzi recently filed claims for fraud and breach of contract against SRG. Singer Katy Perry was paid $4.5 million to endorse Jemella Group Ltd. hair products under a two-year contract. The testimonials transparency and the understanding of brand messages, aligning with the companies values, are crucial to managing unexpected deficiencies that come with celebrity and influencer endorsements. Blackberry took the celebrity endorsement one step further in 2013 announcing that singer Alicia Keys was their new Creative Director. Here are the weirdest and worst celebrity endorsements; at the end of the day, everyone has a price. Why are Priceline execs sending Shatner to his fiery demise? Subscribe to the Marketing Blog below. ", Even though Barkley could have meant that it was a scam to get paid so much to lose weight (and not that the weight loss program itself was a scam), it was still a bad move. Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. "I'm behind Robyn 100 percent, he said. Apart from a reduction of 15 points in his Q score"a measurement of likability that is given to everything from celebrities to brands"Smith had to face far more: the Smith-starring action film Fast and Loose has stalled and put "on the back burner" following the incident at the Oscars. Nike and Anheuser-Busch dropped Armstrong but remained supporters of Livestrong. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. Christian Dior dropped all Chinese advertisements featuring Sharon Stone after the actress made insensitive remarks regarding a devastating earthquake that claimed the lives of over 68,000 people. Looks like, in this case, the actor just got away with it. Univision, Televisa, Farouk Systems, NBCUniversal, Macy's, and NASCAR (so far). Contact this reporter at katie@buzzfeed.com. Nevertheless, here and then, some have to taste the bittersweet aftertaste of their own actions. Baldwin responded via Twitter to accusations that he was behaving hypocritically by appearing in the commercials. Vick is now out of jail and back playing football for the Philadelphia Eagles. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. The Bill has been under discussion since 2015. character is literally getting pushed off a cliff. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. studio, network or celebrity. Celebrity endorsements can be great for business, and some famous spokespeople have even become inextricable from the brands they represent (think: Jennifer Aniston and Aveeno). Or, maybe she was too tired to come to promotional events (pregnancy can do that sometimes) and they had to end their partnership. All rights reserved. A fresh take on sports: the biggest news and most entertaining lists. Offers may be subject to change without notice. In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Not great for Brylcreem. But awareness is fickle, sporadic, and generally fails to translate into profound structural changes. In many celebrity endorsement deals, NIL usage is meticulously spelled out and details how a brand can utilize (face, voice, mannerisms) and cannot utilize (specific team apparel, family members, potential catchphrases, or trademarked slogans) within their marketing. Less than a month later, Pepsi pulled the spot. In those cases, the companies usually pull the commercials, issue terse apologies on Twitter (TWTR) and hope nobody noticed. Family friendly brands Nutella and McDonald's did not renew their contracts with Kobe Bryant after the Lakers star was accused of rape in 2004. When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. Simpson, LeBron James and Oscar Pistorius. He got the axe for being too good at his job. And whilemany misstepscan be forgiven and forgotten with a sincereapology, others tend to have more residual consequences. So here's to brands like Charmin, who made Kim Kardashian be. The above images and any images within this The case was settled before a court ruling in January 2013. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. 800-226-9766; . According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". (Pepsi had never asked to see the video before featuring the song in the ad). Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. accidentally caught calling his endorsement a scam. In 2008, she won her case and Hydroderm had to publicly apologize. She was seen at an event wearing a watch from Dior, which meant shed broken the contract she had with Weil. We intend to litigate this case aggressively SRG's attempt to take advantage of Ms. Polizzi will not be tolerated.". Ultimately, celebrities tend to direct . Free and premium plans, Customer service software. They stopped running the ad out of "sensitivity to theirsituation.". Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. Endorsements gone wrong. Then the National Enquirer published a magazine cover that claimed that the star was "fired for being TOO FAT!" The court papers allege that SRG lied about their connections in the industry and failed to secure licensing agreements in accordance with the parties' written contract. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). Some celebrity product endorsements are such natural fits that we have a hard time envisioning the product without the celebrity's face smiling next to it. FORTUNE may receive compensation for some links to products and services on this website. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Below you'll find 10 examples of times when celebrities behaved badly and lost their endorsement deals as a result. Simpson became famous for allegedly murdering his ex-wife Nicole Brown and her friend, Ronald Goldman, the former football star was the face of Hertz rental cars. showcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Prof Stephen Powis, NHS medical director, argues these products have a damaging. Some celebrities with large followings are promoting products such as diet pills and detox teas on social media. One thing is clear, we wont see Smith anytime soon at the Academy Awardsdespite his public apology, the Academy imposed a 10-year ban on the Best Actor winner. The bird flies away, and Clooney speaks the tiniest amount of Japanese to really earn the . Its amazing how people can HATE a man they have never even heard speak. In other cases, it took far less to screw up a lucrative partnership for celebrities. The Bill states that any manufacturer or service provider, who puts up a false or . Well, at Fortune, we noticed. Pre-Paid Debit "Kardashian Kard", Jessica Simpson vs. Actress Scarlett Johansson was taken to task for endorsing SodaStream, an Israeli company that operates a factory in a West Bank settlement, on controversial, Israeli-occupied territory. Hatcher denied that she breached the deal and countersued them for claiming she had. Kellogg Co. also dropped Phelps, ending a reported $500,000 deal, and released a statement declaring that his druggy persona was "not consistent with the image of Kellogg. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'ef3b57cc-1c73-48e9-be59-d22b18d9ebe3', {"useNewLoader":"true","region":"na1"}); Topics: Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. Eva Longoria & L'Oreal. Simpson was, of course, not convicted. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. Hiring a comic comes with its PR risks. However, Jessica allegedly refused to actually wear the cheap clothes on red carpets and in other public appearances. 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Processor Education Program, which meant shed broken the contract she had with Weil never even celebrity endorsements gone wrong... Vick is now out of `` sensitivity to theirsituation. `` you may unsubscribe from these communications at time.
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