3. These platforms also allow you to reach specific people based on age, gender, location, and spending habits. 7. B2B digital sales in all channels grew by 10.9% in 2019. In fact, 76% of people think marketing has changed more in the past two years than it did over the previous fifty, which sums of the pace of change right now. 66% of charities are worried they will miss out on opportunities for digital fundraising. Total estimated circulation of U.S. daily newspapers Chart Data Share Embed When making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads. The image is sized to fit the highest area possible on the chosen material. 70 percent of people look up brands on Instagram. There is a 77% higher brand recall for print ads vs. 46% for digital ads. 4.62 billion people used social media in 2021, up 4.8% from the year before. This was $10 million less than in the same quarter of 2018. According to Inmar's Promotion Industry Analysis, digital L2C accounted for 29.3% of all redemption volume, compared to 28% for FSIs. That means 62% of all people on the planet now use social networks. Peter Houston looks at the year in print as part of our Media Moments 2021 report. The overall spending on digital marketing has been growing each year. So it's clear that traditional print media still has a huge role to play in building brand awareness. That's why in this section, we're bringing you the latest social media advertising stats that'll assist you in making better-informed advertising moves. This shift is partly the result of digital transformation across media, but it also reflects a vibrant, resilient ad market for buyers and sellers. Kevin Westcott United States Jana Arbanas United States Chris Arkenberg United States Brooke Auxier United States eMarketer forecasts that Instagram will reach 1.1 billion users in 2022. Let's break that down. Unlike print, digital marketing gives you more control over how and when you exceed your budget. The net loss will mostly come from a decline in TV time, while a variety of digital activities will experience modest increases. Social media usage continues to dominate the digital landscape From 2020 to 2025, the number of people worldwide who use social media is expected to grow from 3.6 billion to 4.4 billion. Any digital artifacts are removed, and the image itself is cropped to a bare minimum size of the subject. The vast majority of newspaper circulation revenues in the US will continue to be print-based, at $11.2 billion (in 2022) versus digital's $1.15 billion. By 2023, that number's going to climb even higher. U.S. print media industry - statistics & facts Published by Amy Watson Amy Watson Research expert covering media Get in touch with us now , Jun 27, 2022 The gradual decline of print media has been. With experts predicting that the average consumer will spend upwards of 500 minutes on . Online Fundraising Statistics: Overall online revenue increased by 23% over the past year, up from 15%. 38% of online donors who made a gift in 2016 made another gift to that nonprofit the next year. Moreover, in March 2022, new themed zones addressing the growing demands debuted at DS Printech China at the end of this year, with sustainability and efficiency becoming key focuses among digital and screen-printing industry participants. Direct mail motivated 36% more donors to give online in 2016 compared to previous year. (eMarketer, 2021) Instagram currently has 500+ million active daily users. Most telling, perhaps, is that people respond to printed mail advertising four times more than email advertising. 1.6 million readers subscribe to New York Times' non-news online content. 970.726.8021 jobs@o2creative.com Digital vs. Print Media Digital vs. Print Media Nowadays, consumers are exposed to digital media at least as much as print. Benefits of Print Marketing Statistics There are many benefits you can get from including print ads in your marketing strategy. Until the emergence of the internet in the 1990s, this was the only marketing strategy in use. There was a 20.7% revenue decline from 2002 to 2010, and a 25.0% decrease from 2010 to 2020. There were 92.05 million social media users in the Philippines in January 2022.. Advertising across all digital channels will exceed 60% of global adspend for the first time in 2022, reaching 61.5% of total expenditure; their share will rise to 65.1% by 2024. Social media statistics for Vietnam in 2022. 87% of marketers say videos have a good ROI. 62% of 16 to 24-year-olds preferred print books to e-books 74% of 18 to 29-year-olds preferred physical books to e-books Only 4% of children's fiction was published in digital formats in the past year eBooks vs Print Books: Costs & Savings In 2020, the average consumer spent 474 minutes a day on digital media. In 2020, Video Tape and Disc Rental revenue was $1.1 billion, about one-ninth of what it was in 2002 ($9.4 billion). Each Print Channel Comes with Its Very Own Series of Benefits. 1's and 0's) to be communicated, usually via the internet. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. The average person bounces between seven different social networks per month. But average time spent with traditional media will decrease by 5.7% in 2021, a decline largely attributable to people spending less time watching traditional TV. Forms of Digital Marketing. Overall, 58 percent of subscribers describe themselves as primarily print-oriented, and 28 percent say they are primarily digital. The growing prevalence of smart phones and tablets, and the wireless networks that connect them, mean that more and more folks will view media on a digital device. Video Marketing Statistics. Gaining high-quality backlinks from websites, online publications, and reviews. In 2021, it soared to $13.8 billion, indicating a steady growth. Instead of adding our opinion to the print vs digital magazines debate like kindling on a flame, let's start with the facts. CDC Digital Media Toolkit: 2021-22 Flu Season New flu vaccination campaign materials for the 2022-2023 season are coming soon! Revenue from individual online gifts . The share of Americans who listen to podcasts has also substantially increased over the last decade. However, newspaper statistics show that digital ad revenue was down by 32% in 2020, leaving even the well-established papers strapped for cash. Impact of Print Advertising Source: Newsworks/Hearst Bay Area/MarketingProfs Published by Statista Research Department , Sep 29, 2022. 10. We predict that upper-funnel ads will drive digital ad spending gains. There's no denying that influencer marketing is lucrative. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to "The Infinite Dial" report by Edison Research and Triton Digital, up from 37% in 2020 and just 9% in 2008. 7. Instagram is the place for images, as we might expect. Consumers can share their opinions, thoughts and feedback in an instant. In the coming year, media & entertainment will continue to evolve quickly, not only reckoning with ongoing trends and disruptions within the industry, but also in its continued response to pandemic-led behavioral changes. US adults spend five and half hours daily in 2022 on their mobile phones. As far as social networks go, it's ranked number two. The Asia-Pacific was the largest region in the newspaper market, accounting for over 30% of the market in 2018. Print media is not going away anytime soon. Digital media is two-way communication. (DataReportal) 149 million people login to YouTube daily. The estimated total U.S. daily newspaper circulation (print and digital combined) in 2020 was 24.3 million for weekday and 25.8 million for Sunday, each down 6% from the previous year - though with some caveats, as detailed below and in a new Decoded post. Benefits of Print Marketing Statistics These video marketing statistics suggest a lot of people are using it. Statistics show that 70% of Americans prefer to read printed mail and 67% still prefer print over digital. 57% of content downloads generate leads with the highest conversion rates. The Content Marketing Institute's findings are similar. 51% of high-wealth donors ($200k+) prefer to give online. The most popular social media site as of . Social media statistics for the Philippines in 2022. Out-of-Home Advertising Out-of-home (OOH) advertising has the strongest prognosis of the traditional media types, which makes sense considering it has now logged 8 consecutive years' worth . But these numbers look very different when we break people down by demographic groups. On average, Instagram images get 23 percent more engagement than Facebook images. This study was only conducted with for-profit companies. According to Animoto, that number is even higher with 96% of marketers having placed ad spend on video. Hard copy book sales for the month of August (2019) made up about 80% of all total book sales. In 2017, Freeport Press conducted a survey where they received feedback from 1,083 magazine readers on their preferred format for publications. There was a 35.3% revenue drop from 2002 to 2010 and an 82.2% decrease from 2010 to 2020. Social media takes 25% of all digital media consumption and it is mainly accessed on mobile. The loss ratio for standalone cyber insurance policies in the United States dropped by seven percent between 2020 and 2021. (Source: Inmar) In 2020, digital load-to-card (L2C) coupon redemption exceeded that of paper free-standing inserts (FSIs) for the first time ever. As of January 2022, there are 3.96 billion total social media users across all platforms. With the decline of print advertising, many papers began relying on digital for their much-needed advertiser dollars. Ad recall is 1.7 times higher for ads within print news brands than it is for ads appearing in digital news brands (77% vs 46% for digital) Branding is 185% stronger in print advertising vs digital advertising (37% vs 20% for digital) Readers are 152% more likely to pay attention to print advertising vs digital advertising (38% vs 25% for digital) Listening to people talk about the print publishing market is a bit like [] Francis Dean/REX/Shutterstock. How to effectively plan your social media campaigns step-by-step; The most important social media metrics to track; How to define and reach your target audience on social media; Facebook demographics and usage. 10. New York's State Supreme Court awarded a total restitution of $16 million to those affected by the subscription scam. Digital ads are expected to account for 61.93% of the total 2023 ad spending. Digital books (ebooks) Websites and Blogs. The Print vs Digital Magazines Debate. (Reuters Institute) The key factor behind the growth of the Asia-pacific market is the growth of print and digital media in India and China. No slowing down for digital. Among just newspaper subscribers, even more (75 percent) describe themselves as print-oriented. Digital marketing is changing at a meteoric rate, making it more difficult for businesses to keep up with the latest industry standards. . 55% of page views in 2021 came from mobile phones. (Hootsuite, 2021) Instagram is the second best performing social media platform for marketers. Digital advertisements will account for more than 66% of the total global advertising spend by 2023. Wyzowl says 85% of businesses use videoas a marketing tool. Many businesses and startups advertise their work in the . Other factors supporting the growing market are developing economy, middle-class population, and education in . 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