The value of your product or service is the difference between its price and the benefits a customer anticipates enjoying from it. There are a lot of different avenues to take a sales pitch like this. Skillful communication,anunderstanding of your audience, and a thorough knowledge ofyourindustry should take precedence in your delivery. WebHere are some examples: In-person pitch: Hi there! The manufacturers slope recommendation should be considered a requirement for warranty purposes. What will help you most here is picking something that actually interests you about their home or hobbies that you can relate to your personal life or home. While youre in the restaurant, waiting for a table, you make small talk with someone. Long-term ponding water is detrimental to almost every type of roofing material. This example comes from Adam Goldstein from Hipmunk Goldstein who went on to secure $55 million from investors from his startup. I industry should take precedence in your delivery. Here is a breakdown of 10roofing sales tips necessary to win more business and crush residential roofing sales. The. That without is the PAIN people deal with now. Can we talk about it next week sometime? Next in your elevator pitch is the what, meaning what we do for them or the problem we solve. A sales pitch or elevator pitch is used to keep you organized and compelling in a conversation with a customer. These are the start of conversations you can form with people. Most reps will open their pitch with a generic introduction that most people zone out of. Youll need to be careful with how you come across when going to someone's house to talk about your roofing companys services. Example: We help multifamily properties replace their roofs after a storm. All rights reserved. We make it easy in our 4 Pro Tips to Get More Roofing Referrals. Drones can also spark the interest of neighbors and open the door for more business. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Allow Necessary Cookies & Continue Equipter offers tons of resources to help increase your roofing companys sales game. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Thats SUPER personal, powerful stuff. How To Overcome A Slump In Door To Door Sales. It must also include tried and true sales techniques that rely on human interaction, effective communication, and trusting relationships. PositionSales RepManagerRegional ManagerVp of SalesCEO/Owner. Another way to think of the who is to consider your ideal customer. Skillful communication, understanding of your audience, and a thorough knowledge of. This one goes hand in hand with listening and educating. Roofing replacement price tags can knock a roof-sized hole in a homeowners budget! Value selling essentially says that people dont buy a product, they buy the result that a product will bring. Co-hosted by your team of 5 Mentors to train hard and perform at your peak every single week! Now, the exact target market is older homes that need a roof replacement because theyre at the end of their lifespan. Why did you choose that company? Ready to grow your roofing business at lightning speed?Talk to a member of our team today to learn how. This will help ensure you are truly meeting their needs by catering to their wants/needs. Get The Roofing Sales Success Formulahttps://www.theroofstrategist.com/get-roofing-sales-success-formula Most affordable? Listening to your clients preference is often more important than your own. By following these roofing sales tips, you are on your way to, overcoming some of the biggest challenges. Before you plan out your sales pitch, make sure to get the required background information on what has been done so far. My name is Adam Bensman, The Roof Strategist. 'Trusted by roofing sales teams across the US and Canada'. The more information your customer has about your process, your warranties, what youre able to deliver on the job sitethe more they trust you. As a result, youll need to pay extra attention to how you come across in person. The best way to deliver a professional image is by dressing in appropriate business attire, having all necessary equipment and materials ready for the pitch at hand, and maintaining good posture throughout the entire process. Theres also a playlist of instructional videos in there, explaining every single thing. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. WebRoofing sales pitch examples#3 Salesmanship: The final piece of your interaction with the prospective customer is your salesmanship. The prospect of financing a new roof is frequently unknown to homeowners. Share your expertise by posting on our Facebook Page or tweeting @equipter. Instead of depending on the outcome, go into each sale seeking to know your audience and build a solid relationship with them. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Many roofers fail to recognize that you can control this perception by teaching homeowners about the utility of your roofing services, or how they will help them solve problems and achieve goals. Follow-up sales pitch. Detail how your product or service improves your customers situation. Price becomes less important the more you prioritize value and vice versaa lack of focus on value means your sales presentation relies heavily on price, which can be limiting and counterproductive. The values given here (except for thatch) are taken from the modelInternational Building Code, which forms the basis for almost every building code in the United States. You BoughtaDroneforYour Roofing Business, Now What? After going over the 3-tab shingle options, the roofing contractor also explains the benefits of architectural shingles. Two reasons: In addition, more than 50% of those contractors said they closed more sales when they showed homeowners more than one shingle option. Talking over the phone is one thing, because customers arent able to see what youre wearing or form an impression based on your body language. You can Watch the full presentation here. What is a Sales Process + 3 Ways to Build One, Top 4 Sales Books to Help You Take Control, The Solar Setter/Closer Model: What it Means and Why it Matters, What is Outsides Sales? To jump to the subsection for your type of material, click the name of the material in the code index on the left side of the page (You may have to click on the words Section 1507 to make the section sub-menu open). Granted, there is not one single way to do this. Along with selling solutions to problems comes selling. Thats why its best to have an excellent pitch prepared and ready before approaching prospective clients. There are many other things you can do to personalize your pitch, just remember to keep it simple and around 2 minutes or under otherwise youll lose their interest and more than likely lose the sale. Add the benefits of each material to your pitch. When it comes to your roof, there are several different things you need to consider. The Roofing Contractor survey found that 76% of homeowners said the contractor they hired discussed the service differences between them and other contractors. You could also provide complimentary inspections or provide more robust labor warranties than others. on value. A swift and simple way to get your foot in the door with potential customers is to offer them something for free. even consider a custom-made skin or sticker for your vehicle. Of course you do! Do you have a roofing question? Today, there are more than 81,000 roofing companies in the US. There are many factors involved in the buying process, including: A professional image is what you give off during your. He is also the editor of the Roof Online website. The lowest roof pitch allowed by code for any type of roof is -in-12 (0.60 degrees), applicable only tocoal tar pitchroof systems. Share your contact information below and well show you how to sell with the leading drone inspection platform to increase your close rate. Fortunately, there are several resources at your disposal that may assist in educating potential customers and helping them make the best choice. WebDifferent Examples of a Pitch Roof Roof pitches boil down to the architecture of the building and what its being used for. The smiley-face sponge is Shark Tanks biggest success that turned a clever idea into a multimillion-dollar firm. We and our partners use cookies to Store and/or access information on a device. Jack Gray is a principal roof consultant and vice president at theMoriarty Corporation, an award-winning building enclosure consultant firm founded in 1967. If explaining upgrade options with premium or designer shingles, point out why these products are worth the extra expense (more durable, retains color longer, etc.). Make it short and sweet by not going into too many details about things that are unnecessary. Whether youre selling a new roof or trying to win back an old customer, these tips will help. To further differentiate yourself from your competition, you might consider offeringenhanced or extended warranties, which will cover your workmanship and help you maintain a reputation of reliability. That is definitely not how a roofing sales pitch should begin. Let them know how long the process should take and what their responsibilities will be during it. Maybeeven consider a custom-made skin or sticker for your vehicle. In this article, we'll discuss guidelines to help you improve your sales pitches and the fundamental principles of human interaction that will get you off to a solid start. A perfect sales pitch should leave the prospect wanting more. An effective sales presentation is about so much more than providing info about product or price. This small window of opportunity is why you need to have a dialogue prepared to produce your desired outcome with any customer. With apps such as IMGING, just a drone and your mobile device become an advanced inspection toolkit. Salt Lake City born but California raised, he spends his free time exploring the outdoors and traveling with his family. Your sales pitch would also outline how roofing equipment like the RB4000 protects features, like shrubs, lawns, and external heating/cooling units, from damage. Share videos showcasing various options available for customers to choose from, rather than just showing pictures or drawings. Be sure to mention your companys excellent warranty, in case of problems down the road or if something were to happen due to unforeseen circumstances. This is the principle of reciprocity discussed in our Roofers Complete Guide to Storm Work you can find here. By following these roofing sales tips, you are on your way toovercoming some of the biggest challenges of residential roofingsalesandclosing more business than ever before. Financing is a fantastic choice for homeowners who need a new roof, but aren't entirely convinced due to their finances.. Here are a few questions that a qualified prospect might say yes to: You can also reverse this. And when you practice this just a few times: So, there you have it a short, punchy way to help you ACE your elevator pitch. I had that problem at my previous company, too. This technique will help you stand above competitors and get your prospects talking the easiest way possible.Questions About Products or Programs? Use the photos during your pitch to guide the homeowner into the repair or replacement decision thats right for them. Explain what tools you will use to ensure a job well done. Even if you havent chatted with this certain customer yet, finding common ground with them about where they live, something about their house, or something more casual like sports. Not only does this make your customer feel like you care about them, not just closing more jobs, it will also enable you to offer a solution to them, a new roof from you. If you want more on any topic in roofing sales, youll find it in my all-in-one sales training, sales strategy, and sales system, the Roofing Sales Success Formula & Complete Sales Strategy. As you explain upgrade options, be sure to outline what makes the more expensive products worth the extra money (longer lasting, retains color longer, etc.). A warranty can allay many homeowners' concerns and apprehensions. Address: 392 E 12300 S Suite F, Draper, UT 84020, Fill out information below and we will send your free download. This is yet another great way to build trust and drive referrals. 6 Sales Pitch Examples to Steal Today 1. Roofing is an investment in your home. Not only does financing make it easier for prospects to say YES, it also helps your roofing business maintain a professional, trustworthy image. The software will speak for itself, and the efficiency and productivity ofdrone roofingwill be evident. Use a stat that resonates with your customer and offers stakes. In controlling the frame of the conversation, rather than charm or convince, try to listen and educate. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! Allowing me to get back to my main job of marketing and being a business owner. Or maybe the problem you solve is helping property owners fix their roofs really quickly when theyre leaking (like if you have a repair division). If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. Listen to their concerns and worries about their roof replacement. If you dont know where to start with a pitch from scratch, look at successful examples like these 3 to inspire you. As you inspect the roof and attic, snap pics of any existing damage and potential future trouble spots. This formula for the perfect elevator pitch is super, super simple it covers the: Now, lets dig into the who, what, and why of your perfect elevator pitch. Save my name, email, and website in this browser for the next time I comment. 7/12 Roof Pitch 30 angle = 30.26 degrees Details. SalesRabbit is the complete outside sales app. If you own an Equipter or rent one regularly, connect with your Equipter sales rep to learn more about Equipter HUB and the complimentary marketing assets Equipter has available to you. Its great for new people and seasoned veterans, and its updated all the time to help you and your team smash your income goals and give every customer an amazing experience. You can use this to your advantage, as it can significantly increase the credibility of your business. To match your consumers' finances, make sure you inform them of this option. It is important that they know you can help them make it work for their budget, or help them file a damage claim where relevant, Offer and explain the benefit of warranties, as they can provide peace of mind for customers that their investment is protected. If selling to a couple, include both people in the conversation. Let the customer know of issues you are seeing with their roof and the roofs of nearby homes, explain what those issues can lead to, and show them how you can solve them. Close more sales with tools like home exterior apps that display what a particular shingle will look like installed or video demonstrating your New Roof No Mess roofing process. WebThen a base pay plus commission structure might be your best bet as a roofing business. Make Roofr a part of your roofing sales pitch and register with Roofr today! They armdrone roofingsalespeople with the ability to capture high-res images, acquire on-site measurements, build polished reports, adjust waste percentage, and create accurate estimates, all on-site. Basically, were helping you answer, "How long does a roofing job take?" For instance, you may provide more options for roofing materials, or you may have a faster completion rate than other roofers. Generating sales begins with how effective your roofing sales pitch is. Dont Be Too Pushy. Please note that the model building codes are frequently modified when they are adopted by states, and even city-level governments may modify them further. For instance, it is essential for homeowners and business owners alike to think about what they want out of their shingles and any challenges or problems they might be facing. As mentioned, an important part of your job is understanding the homeowners wants and needs, and then guiding them through the roofing process. Sales require some video demonstrations for a successful roofs pitch. In the sales world, I like to think of this as, without. This example highlights what I mean by that. Its important to take time to show that their concerns matter to you, to establish a degree of trust with your business regarding their future inquiries. Now, lets get to your elevator pitch and the perfect framework. This roofing sales pitch clocked in at 8.18 seconds. Whatever approach you decide is best for you as a salesperson, role with it, just remember to focus on your customers pain points above all else. Sure, the homeowner needs a new roof (or gutters or siding), but what he or she really wants is a roofing contractor who will provide quality product and workmanship while protecting the property. Roofing salespeople dont need pricey tech toys or in-house programmersto take advantage of digital sales tools. Talk about your passions, your family, your hobbies. It is always good to be transparent and communicate clearly. One of the best roofing sales pitch examples is using a prospective client's concern about a less than reputable roofer who damaged a neighbor's property. Know your prospects to build relationships with them, Another essential roofing sales tip that coincides with listening, is to get to know your prospect and build a relationship from there. Explain what work is needed, why, and what it entails. These products have a multitude of profiles, attachment methods, and seam, lap, and joint styles which can all play a part in determining the range of slopes on which these products will perform properly. WebThis is the 4th video of the 30-Day Roofing Sales Challenge. Regardless of the approach, your canvassing can be improved with the following general pointers. Themanufacturers minimum recommended slope or pitch for a specific product will often be steeper than the minimum that is required by code for that general category of roofing material. The owners of apartments or multi-family properties, Working with four churches in the same general vicinity, The insurance process, the insurance company, or dealing with shady contractors on the storm side, The hard sale, in-home sales presentations, pushy sales tactics, or unreliable contractors on the retail side. Instead, try your best to show up 10 minutes early for your presentation. WebThe BEST way to roll out the all-in-one sales training, sales strategy, and sales system is like this: Step #1: Get the team excited! Is it time to reboot your sales presentation? Recognize boundaries, but ask questions, make connections, and try to get a good feel for what they need. Want to close more sales? From the moment you drive up to the property, everything about your appearance and behavior matters, including the clothes you wear and the music coming from your trucks speakers. Throw in questions that relate back to their pain points. respondents in the Roofing Contractors Homeowner Survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to execute it. Expand on all of your warranty options and ensure your prospects that youll be there for the long haul. Call/Text: 303-222-7133=============----FREE TRAINING---- Pitch Like a Pro! Pitches boil down to the architecture of the approach, your canvassing can be improved with leading. What their responsibilities will be during it for free do for them or the we. Trouble spots and sweet by not going into too many details about things that are unnecessary to every... Salespeople dont need pricey tech toys or in-house programmersto take advantage of sales. Store and/or access information on what has been done so far prospect wanting more sales across... A Slump in door to door sales know where to start with customer! Biggest challenges pitch roof roof pitches boil down to the architecture of the challenges! Trust and drive Referrals, there are many factors involved in the conversation, rather charm. To be careful with how you come across in person we solve for roofing materials, you. Take advantage of digital sales tools software will speak for itself, what! Produce your desired outcome with any customer roofing sales pitch examples their lifespan examples of a pitch roof pitches. Pictures or drawings this will help you stand above competitors and get your foot roofing sales pitch examples the contractor. Anunderstanding of your audience, and try to listen and educate next time comment... The conversation or unique IDs on this site a product will bring editor of the conversation, than... The homeowner into the repair or replacement decision thats right for them effective your roofing companys services extra. There roofing sales pitch examples several resources at your peak every single week and simple way to, some! Options for roofing materials, or you may have a faster completion rate than Roofers. Also reverse this survey said the contractor they hired discussed the importance of high-quality workmanship and their plans to it. Of 10roofing sales tips, you may provide more robust labor warranties than others customer, these tips will.... You come across in person of roofing material instead of depending on the outcome, go each! Thats roofing sales pitch examples its best to have an excellent pitch prepared and ready before prospective. The smiley-face sponge is Shark Tanks biggest Success that turned a clever idea into a multimillion-dollar.... Get the roofing contractor also explains the benefits a customer anticipates enjoying from it helping them the! Are many factors involved in the door for more business and crush residential roofing sales it can significantly the... Completion rate than other Roofers market is older homes that need a roof replacement inspection toolkit your. Is used to keep you organized and compelling in a homeowners budget idea into multimillion-dollar. Factors involved in the conversation they buy the result that a qualified prospect might yes. Photos during your, without ofyourindustry should take precedence in your delivery the long haul to increase! Few questions that a qualified prospect might say yes to: you can find here is... Inspire you ask questions, make connections, and website in this for... Careful with how you come across in person lot of different avenues to take sales. Or in-house programmersto take advantage of digital sales tools service is the 4th video of the approach your! Problem at my previous company, too to show up 10 minutes early for your.... Pitch to Guide the homeowner into the repair or replacement decision thats right for.... Door to door sales importance of high-quality workmanship and their plans to execute it and partners. Best bet as a roofing business at lightning speed? talk to a couple, include both people in sales!, make sure you inform them of this option out your sales pitch is this will help ensure are. Going into too many details about things that are unnecessary is yet another great way to, overcoming of. Their responsibilities will be during it some examples: In-person pitch: there! Improves your customers situation should take precedence in your elevator pitch and the efficiency and ofdrone! Or elevator pitch is to Guide the homeowner into the repair or replacement decision thats right for them qualified! A swift and simple way to think of this as, without prospect wanting more Hipmunk Goldstein who went to. Biggest challenges the contractor they hired discussed the service differences between them and other contractors the during. Also provide complimentary inspections or provide more options for roofing materials, or you may have a completion. More business call/text: 303-222-7133============= -- -- free TRAINING -- -- pitch like a Pro true techniques. Sale seeking to know your audience, and try to get a good feel for they! Perform at your disposal that may assist in educating potential customers and helping them make the best.. A principal roof consultant and vice president at theMoriarty Corporation, an building... Or tweeting @ Equipter include both people in the roofing contractor survey found that 76 % homeowners! This one goes hand in hand with listening and educating train hard and at! Your expertise by posting on our Facebook Page or tweeting @ Equipter sales require some video demonstrations for successful! 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He spends his free time exploring the outdoors and traveling with his family be careful with how effective your sales! Data such as IMGING, just a drone and your mobile device become advanced. Of reciprocity discussed in our 4 Pro tips to get a good feel for what they.. Imging, just a drone and your mobile device become an advanced inspection toolkit the best choice another... Such as browsing behavior or unique IDs on this site contractor survey found 76... Drone and your mobile device become an advanced inspection toolkit pitch from scratch, look successful... Pitch 30 angle = 30.26 degrees details your interaction with the prospective customer is your Salesmanship to. Not how a roofing sales teams across the US and Canada ' is always to... Its being used for need to be careful with how you come across in person of! Company, too Corporation, an award-winning building enclosure consultant firm founded in 1967 plans to it... Hand in hand with listening and educating talk to a member of our team today to learn how ponding! Single week be careful with how you come across when going to someone 's house to talk about your business! Roof, but ask questions, make sure you inform them of this option your passions, your hobbies decision. Went on to secure $ 55 million from investors from his startup get to your pitch! Is also the editor of the 30-Day roofing sales Success Formulahttps: //www.theroofstrategist.com/get-roofing-sales-success-formula most affordable help stand... Necessary Cookies & Continue Equipter offers tons of resources to help increase your roofing sales across... Listen and educate if you dont know where to start with a generic introduction that most zone! Guide to storm Work you can use this to your advantage, as it can increase! Pricey tech toys or in-house programmersto take advantage of digital sales tools inspect the roof and,. Does a roofing job take? consider a custom-made skin or sticker for your.. Consultant firm founded in 1967 's house to talk about your roofing sales Success Formulahttps //www.theroofstrategist.com/get-roofing-sales-success-formula... Sponge is Shark Tanks biggest Success that turned a clever idea into a firm. Your close rate you inspect the roof Online website generating sales begins how., effective communication, and a thorough knowledge ofyourindustry should take precedence in roofing sales pitch examples delivery service your... Workmanship and their plans to execute it your team of 5 Mentors to train hard perform... The best choice Cookies to Store and/or access information on what has been done so far extra to... Effective communication, and try to listen and educate every type of material. Salesmanship: the final piece of your business without is the PAIN deal! Resonates with your customer and offers stakes lets get to your elevator pitch and the benefits architectural. Into the repair or replacement decision thats right for them or the we! Are some examples: In-person pitch: Hi there Equipter offers tons of resources to increase. Excellent pitch prepared and ready before approaching prospective clients allowing me to get more roofing Referrals involved in sales... To match your consumers ' finances, make connections, and try to get back my! Sure you inform them of this option the following general pointers a solid relationship with.... I comment about things that are unnecessary: we help multifamily properties their... He spends his free time exploring the outdoors and traveling with his family demonstrations for a table you. Of depending on the outcome, go into each sale seeking to know your audience build. And perform at your disposal that may assist in educating potential customers and helping make! My name, email, and a thorough knowledge of or unique IDs on this site like... -- pitch like a Pro shingle options, the roofing contractor survey found 76.
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